Sundesh is a registered voluntary organization with an objective of
development of rural areas. At Sundesh, our team has
initiated social development programmes that take a holistic approach. Pioneered by our
founding chairman Mr. Pradip
Burman, Sundesh integrates various aspects like health, literacy, employment and empowerment
to let people take control
of their lives.
The people we address are the most deprived and weaker sections of society including:
3. The illiterate
4. The unemployed
Dabur has been working towards protecting the dignity of women, particularly in
the hinterland, with its ‘700 Se 7
Kadam’ initiative, under which Re 1 is collected from every pack of Sanifresh
sold and the money utilized to build
household toilets for women in rural India. Under this programme, we have
selected 17 villages in rural Ghaziabad (Uttar
Pradesh), 6 villages in Rudrapur (Uttarakhand) & 3 villages in Baddi (Himachal
Pradesh). Our target is to make these
villages open defecation free with toilets in every household and also in every
government school in 3 years.
This initiative is implemented & monitored through Dabur CSR arm Sustainable Development Society (SUNDESH). In the year 2015-16, we constructed 1,033 rural household toilets in the villages of rural Ghaziabad, Rudrapur & Baddi. It gives us great pride to state that one village in Baddi has already been declared ‘Open Defecation Free’ while several others are on the verge of achieving this status.
This initiative covered rural households in the first phase and was then extended to rural schools in these villages. We have already constructed separate toilet blocks for girls and boys in two schools in Rudrapur (Uttarakhand). Since toilets are constructed in the individual household, the households themselves would be responsible for cleaning and maintenance of the toilets, making the project sustainable in the long run.
Our health focused initiatives are in line with the Company motto: Dedicated to
the Health & Well-Being of every
household. Our health initiatives have been chalked out with a clear focus on
women and children. Taking our
responsibility seriously to aid in reducing the burden of disease on individuals
and the society, Dabur has been
providing and supporting health services to communities across the country. We
work with multiple organisations to
combat a variety of diseases and run programmes to educate people. Recognising
the fact that schools play a paramount
role in shaping a child’s future since they are the primary caregivers during
the formative years, several of our
initiatives are focused on schools. We run special initiatives for school-going
kids and build awareness on the need to
build immunity to fight flu and viruses, as also teach them about proper oral
hygiene. The various initiatives are:
1. Dil Se Dua
Under the ‘Dil Se Dua’ initiative, we seek to fight malnutrition among street children and also involve the general public in this drive. We collect signatures/pledges from the public and drive awareness about malnutrition, while seeking their support for this initiative. Against each signature/pledge received, we donated equivalent no. of juice to need kids.
2. Immune India
Dabur, as India’s most trusted health care company, took up the responsibility to drive awareness on the need for immunity especially amongst children, the future of the country through the Immune India programme. For the last few years, through the Immune India programme, Dabur has been reaching out to schools across the country to educate students & teachers on the need for immunity. In 2015-16, Dabur’s Immune India programme covered schools across Delhi, Maharashtra, Uttar Pradesh, Madhya Pradesh, Bihar and Jharkhand, and sought to spread awareness about health and the need to build immunity to fight various flus and viruses. The campaign, organised in association with Max Healthcare, sees doctors visiting schools across these states to spread awareness about how to build immunity and fight diseases. During 2015-16, this initiative covered 3,000 schools across the five states, touching 300,000 kids.
3. Dengue Fighter
Across schools in India, we seek to educate school children about mosquitoes and prevention from deadly mosquito-borne disease Dengue. The idea is to equip children with knowledge about Dengue and turn them into Dengue-Fighters. Dabur, along with doctors from Apollo and local hospitals in U.P., visited schools and educated students, teachers as well as parents on prevention from mosquito-borne diseases. In 2015-16, the exercise covered 1,100 schools across Delhi, Uttar Pradesh, Chennai, Mumbai, Pune, Bengaluru and reached out to over 600,000 students.
4. Oral Hygiene Camps
Oral Hygiene Camps were organised in schools in Uttar Pradesh, Madhya Pradesh & Maharashtra, covering 600,000 kids. These camps, held along with agencies like Society for Oral and Dental Care (SODC), seek to build awareness about good oral hygiene and oral health practices among school-going kids. Besides, free oral health check-ups were also conducted by dentists and toothpaste samples distributed amongst the students. This outreach programme also sought to provide an opportunity to improve oral health of those who have less opportunity to attend a dental clinic either in the government or private sector.
5. Health Camps
Large segments of India’s urban slum and rural population do not have access to safe and reliable healthcare. To meet this unmet need, Dabur has been hosting small duration camps in different parts of the country and working towards creating a healthier society. A series of Health Camps were organised across the country, where people were offered free health checkups. In addition, Dabur also provided Ayurvedic medicines to the poor & needy, free of cost. 6. Dabur Wellness Centre Dabur operates the Dabur Wellness Centre in Delhi, offering health check-ups and medicines to public, particularly from the minority community in the Walled City in Delhi. The doctors stationed at the Centre offered free medical check-ups for walk-in patients, besides offering treatment and answering health queries online and over the phone.
1. Protecting endangered species of herbs, enhancing livelihood of
Dabur has been working towards protecting endangered herbs and plant species. It has undertaken a host of interventions across India to not just protect rare medicinal and aromatic plants, but also enhance the livelihood of local farmers.
2. Promotion of Solar Energy
Dabur has initiated a project for providing high quality, affordable solar solution in households for their daily uses. Under this, we provide solar lamps to the households. These lamps require 8 hours of solar light for charging and can be used the whole night by the household. We are also installing solar street lights in these villages.
In the initial phase, we have provided Solar Lamps in 7 villages of Ghaziabad. Of these, we have identified 5 villages for installation of street lights.
At Dabur, we have also been working towards empowering women in
the hinterland, through skill enhancement programmes.
1. Nari Shankti Kendra
During our community meetings, women from all backgrounds had expressed a desperate need to augment their household income. However, lack of skills had been a big stumbling block. Understanding their need, we have been engaged in providing vocational training to women in several villages across three states – Uttar Pradesh, Uttarakhand and Himachal Pradesh.
The programmes being offered under this initiative have been prepared after detailed discussions with the community and assessing their needs. Women are particularly encouraged to take up these income-generation programmes and are awarded certificates after the completion of training. After completing these courses, they are now supplementing their household income. In 2015-16, we have provided vocational training to 569 women.
Dabur rolled out a new initiative for improving employability of rural youth by enhancing their skill set and also provide them employment opportunities. The programme sought to enhance the quality of life of rural youth through improved knowledge and skills. After completion of the course, we also provide employment opportunity.
The courses being offered under the Swavalamban programme include Sales (for Salesman/Selling skills), Merchandising (for Visibility of Product and POS), and Promoter (for Attending customer). The 240-hour course includes in-house coaching, field training and exams & extra-curricular activity.
Children are the future of a nation. For an emerging country like India,
education of underprivileged children holds the
key to its progress. In fact, their education is vital, whether we are
addressing healthcare, poverty, population
control, unemployment or human rights issues.
1. Gyan Deep Kandra
Dabur, through Sundesh, runs non-formal education centres, which provide basic education to out-of-school underprivileged kids between 6 and 14 years of age. After completing their basic education, these children, who have either never had a chance to see a school from inside or have been school dropouts, are encouraged to get join back or enroll for the first time in a formal school to pursue higher education.
2. School Support Programme
Dabur’s various manufacturing units and Sundesh have been supporting schools at various locations. Our interventions cover health and hygiene facilities at schools such as providing basic infrastructure, benches & desks, potable water facilities, educational aids such as libraries and building & learning aid paintings, dustbins etc.
It’s a well-established fact that literacy has always enhanced any region’s
human capital. Our Gender Equality
programmes are aimed at increasing basic literacy levels among women populace
and also empowering them, which go a long
way in not just raising their standard of living but also their self-respect in
their own family.
1. Adult Education Centres (Behano ki Pathsala)
Dabur, through Sundesh, today runs Adult literacy centres for girls/women (15–35 years of age) with no access to formal education set-ups because of absence of such set-ups or due to social barriers. The programme imparts basic education (such as rudimentary arithmetic skills) to these women.
2. Promoting Self-Help Groupsa
Our financial inclusion programme aims to build the capacity of local communities around our manufacturing plants by making them finance literate and by organising them into self-help groups (SHGs) and joint liability groups (JLGs). With support from NABARD and District Rural Development Agencies, we are linking these groups, belonging to both Above Poverty Line (APL) and Below Poverty Line (BPL) families, with formal sources of credit for undertaking economic activity.